Creating Content
One of my most favorite sayings is “Content is King,” In this day and age this is such a true statement. You need to have content on your website or social media to gives your readers and followers an understanding that you know your stuff. The more content that you produce the more that you will rank higher in Google as an authority in your field. At the very minimum, you should post once per month and that can be any kind of content, video, blog, article on another site, something to show that you are on top of the subject.
One of my clients JB Horse Standards has just started to create content on his blog. With a consistent stream of content, he will begin to rank higher on search engines. He is also answering commonly asked questions that people are asking. If you can create engagement with your target audience then you will drive more business to yourself and in these times we need to continue to market our businesses so that when this crazy pandemic ends we will be in a great place with our businesses.
The hardest thing to do when times are tough is to keep marketing. It seems easy to cut that budget first when money is tight but it is one area that you need to keep going on. Marketing is a slow process not everything that you do will pay off instantly but it may show results down the road when you need it most. This content you are creating is just one piece of a larger marketing puzzle for you business.
If you need help creating this content we have a team of people that can help write blog content for you, create videos or any other marketing pieces that you may need. It starts with coming up with a plan and then letting us help you execute that plan.
When this pandemic passes and it will, your business will be better off because you took the time to work on the back-end of your business.
Stay safe everyone!